If the website you own is not meeting expectations, it is time to consider engaging in a comprehensive redesign process. While the notion of undertaking a project of this magnitude can
seem overwhelming, doing some benchmarking and research, reviewing website analytics and performance metrics, and aligning that information with your objectives will make the redesign process much less cumbersome and result in a more polished, more effective final product.
While it’s not uncommon to grow tired of how a website looks, a more logical reason to take on a redesign project is that the site is not meeting its objectives. The number or amount of sales
and leads generated is a solid indicator of site performance but there are others. Is time spent on site noticeably low? This might be an indication that the wrong visual impression is being given to users. Are you receiving feedback about users’ inability to locate specific content items? A website’s user-friendliness is a catalyst for overall performance – so inaccessibility is also a logical reason to take on a website redesign.
Search engine friendliness is also a common reason for redesigning a website and is frequently the reason most sites start the process at all. A formal redesign process will include a sufficient amount of audience research, taking into account an organization’s on-site marketing objectives, developing a wireframe, and establishing a fixed framework from which design elements can be applied and implemented in the future. Read more here…
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