Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.” Businesses may also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. Social media may have been integral to the Arab revolutions and revolts of 2011. As one Cairo activist succinctly put it, ““We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.” However, there is some debate about the extent to which social media facilitate this kind of change.
One of the key components in successful social media marketing implementation is building “social authority”. Social authority is developed when an individual or organization establishes themselves as an “expert” in their given field or area, thereby becoming an influencer in that field or area.

If the website you own is not meeting expectations, it is time to consider engaging in a comprehensive redesign process. While the notion of undertaking a project of this magnitude can
seem overwhelming, doing some benchmarking and research, reviewing website analytics and performance metrics, and aligning that information with your objectives will make the redesign process much less cumbersome and result in a more polished, more effective final product.
While it’s not uncommon to grow tired of how a website looks, a more logical reason to take on a redesign project is that the site is not meeting its objectives. The number or amount of sales
and leads generated is a solid indicator of site performance but there are others. Is time spent on site noticeably low? This might be an indication that the wrong visual impression is being given to users. Are you receiving feedback about users’ inability to locate specific content items? A website’s user-friendliness is a catalyst for overall performance – so inaccessibility is also a logical reason to take on a website redesign.